Wi-Fi Offload Challenges & Opportunities

Carriers Must Invest in Wi-Fi Offload

Pravala realizes the problems that currently plague the service providers’ networks and provides a flexible Wi-Fi offload management platform that maximizes the efficiency and utilization of both the 3G/4G and Wi-Fi networks.

Users Don’t Offload

Offloading must be transparent

Current users avoid using Wi-Fi because it’s difficult, manual, and disruptive. Operators must provide a transparent offload experience to their users before they can expect significant offload benefits.

Too much traffic for the network core

Providing a seamless user experience means bringing all traffic (3G or Wi-Fi) back to the network core. This can be expensive.
Pravala’s Wi-Fi offload clients selectively offload traffic allowing operators to seamlessly migrate VoIP calls while offloading video directly to Wi-Fi.

Users Expect a Consistent Experience

Offload should only happen on un-crowded Wi-Fi networks

Smartphones automatically connect to Wi-Fi networks whenever they are in range. These networks may be overcrowded, slow, blocked. This results interrupted downloads, bad performance, and frustrated customers.
Pravala’s connection manager continually monitors the network ensuring that the operator’s networks quality standards are maintained when offloading customers.

Expand Product Offering

Offer Wi-Fi service packages

Users are frustrated with international data roaming rates, but operators can’t easily provide cheaper Wi-Fi roaming packages.
Pravala’s Wi-Fi offload solutions allow operators to dynamically provision and authenticate users on to partner Wi-Fi hotspots. This enables the operator to offer new value added services to their customers.